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WeWood Time Pieces

WeWood watches hit SA shores next week.

The baby of an Italian shoe dude¬†who loves watches and two eco-smart entrepreneurs with a crush on the environment, WE fashions wooden timepieces from mostly scrap-wood and uses state-of-the-art Miyota movements for the guts, resulting in a unique watch that’s handsome, earth-friendly, and splash-proof.

The first timepiece was designed in Florence, Italy (2010) and with the widespread craving for newstalgia and eco-friendly ethos, WEwood hit the scene as the avant-garde approach to sophisticated sustainability. A few months later, WEwood opened a branch in Los Angeles, CA and teamed up with tree-planting-partner, American Forests.

With this happy pact, the goal is to help restore Mother Nature, one watch at a time, by planting a tree for every WeWOOD purchased. In just the first three months, WEwood planted 5,000 trees with American Forests, and sets challenging targets for 2011 and beyond. Keeping forests healthy and happy keeps us healthy and happy, we like to keep our reminder on our wrist.

Check them out here.


Kate Bosworth: Cotton ‘Fabric of My Life’ Commercial!

I saw Zooey Deschanel’s Cotton ‘Fabric of My Life’ commercial at my hotel in NYC while waiting for the airport shuttle. It’s a year or so old, but its the first time I’d seen it and I absolutely loved the concept. Now, there’s a new one by Kate Bosworth (it’s her singing debute too). Check it out…

I’m off to the Big Apple…

I’ll try to keep posting while I’m away but it probably won’t be as frequent!